![]() ![]() It only gets into large playlists when it’s successful”. “A song is not successful because it is a part of a large playlist. Your pre-save campaign can give you all the traction you need to “convince” the algorithm to give you a playlist boost. ![]() If your campaign success is consistent during the first week, there is a great likelihood that you will be placed on several algorithmic playlists. The algorithm will have no other choice than to keep recommending your songs to your perceived audience and lookalike audience. Running a pre-save campaign weeks before the release days would give your track all the juice it needs to appeal to your first listeners. Yet, these hidden indicators are used by the algorithm to rank, recommend, display, and playlist songs on the biggest music streaming platform.īut keep in mind: when it comes to the Spotify algorithm, no song is rated in isolation. From track attributes – such as danceability, liveness, positiveness, key, loudness, energy – to data regarding how listeners interact with your music. This approach, however, fails to take into account other key factors for measuring your songs’ performance. The information displayed on the artist dashboard only includes the number of streams, listeners, followers, top playlists, and top songs. Spotify for Artists only gives basic information regarding listeners’ demographics and track performance. Without data, successful campaigns cannot be recreated and the unsuccessful ones cannot be learned from. In a digital age where independent artists are trying to break through the barriers installed by putative gatekeepers of the music industry, the golden key to becoming a successful artist is data. ![]()
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